Everything Brendon Burchard has written traces back to a car crash he survived at nineteen. The three questions he says he asked himself in the wreckage, whether he had lived, whether he had loved, whether he had mattered, became the spine of a career. He was born in Montana in 1977.
After a spell in consultancy at Accenture he moved into training and research, and built a career on a single unfashionable premise: that high performance is teachable, measurable and not a matter of temperament. High Performance Habits and The Motivation Manifesto are the books that made the case; GrowthDay, the platform he founded, turned it into a daily practice for a very large audience.
He is a coach first and a writer second, and it shows in the prose: direct, structured, allergic to ambiguity. Listeners who want nuance will find him brisk; listeners who want a plan will find him unusually clear.