Marketing books date faster than almost anything else on the business shelf, so a title with the AI era in its name is placing a bet on the present moment. Digital Marketing in the AI Era is that bet, and Evan Crossfield writes it at briefing length rather than as a reference work meant to sit on a desk for years.
It carries the From Clicks To Profits banner, which gathers titles with the same commercial focus, and our catalogue files it under business and careers alongside money and finance. Both shelves are honest about the intent: this is writing about revenue rather than about craft.