Friction and advantage do not usually sit together in the same phrase. Everything in modern productivity writing pushes the other way, towards the frictionless, the automated and the effortless, so a title arguing the opposite has staked out contrary ground before the first sentence is spoken.
Julian Bravo reaches our catalogue with that argument, shelved across health and wellbeing and personal development. An hour and five minutes places the work firmly in the category of the single-idea book, which is a perfectly legitimate form when the idea is genuinely one thing. Better a short book that makes its case than a long one that repeats it.