A byline like Map Men announces its subject before a word of the book is heard. Cartography is the promise, and This Way Up plays on the one convention every map depends on and almost nobody thinks about, which is simply deciding which end goes at the top.
Our shelving supports that reading. The work sits across history and heritage, politics and society, science and engineering, and travel, an unusual spread for any single work and a very natural one for a book about maps. Drawing the world is a technical problem, a political act and a travel story all at once.
Everything else about the name behind it is left exactly where it stands. The work is the introduction.