Under two and a half hours, Start a Successful Blog: 10 Simple Steps sets out its method in the subtitle and keeps things short. Guides of this length are not attempting to be comprehensive. They are attempting to get somebody moving, which is a legitimate and rather underrated ambition.
We hold nothing verifiable about the writer, and this page will not paper over that with guesswork. The catalogue lists the recording under technology and attaches a Zentara Tech Essentials label to it, which appears to mark a line of practical guides rather than a narrative sequence, so we would not read it as something to be followed in order.