Vedantam is that unusual thing: an author whose natural habitat is audio. Listeners who know his voice from radio and podcasting will find The Hidden Brain, the book in this catalogue, entirely at home in the medium – behavioural science delivered as narrative, built on his speciality, the reasons people do what they do and the reasons they cannot see.
For UK listeners it is ideal walking-pace non-fiction: one idea at a time, each unpacked with a journalist’s clarity, and each likely to explain at least one colleague, relative or personal habit by the time the chapter ends.