Business audio divides fairly neatly into the books that want to change how you think and the books that want to change what you do on Monday morning. The New Rules of Marketing, filed with us under business and careers alongside money and finance, sits with the second group by length alone. Under four hours is a working session, not a treatise.
Vivian Strathmere is not a name with a documented public trail that we could responsibly summarise, so this page stays with the work. That is no great loss in this corner of the shelf, where the useful question is rarely who wrote it and almost always whether the advice survives contact with a real budget.