Some books announce their subject in the title and then get straight on with it. Digital Couture: Unveiling the Future of Virtual Fashion and NFT’s is one of those, and it is how Donald Mark appears in our catalogue: as a writer working the seam between the arts and commerce.
The framing is contemporary rather than historical. Virtual garments, digital ownership and the machinery of the NFT market are the territory, which places the title as squarely on the business shelf as on the arts one. Subjects that move this quickly reward a writer prepared to explain at speed, and the book is built on that principle.