Trainers, limited drops and the economics of cool: Hype and Heritage takes streetwear seriously as cultural history rather than as a shopping list. Hatler Criss traces the line from skateboarding, hip hop and youth subculture to a global industry, which explains why our shelving cannot decide between arts, business and lifestyle.
The angle is the interesting part. Rather than treating hype as a marketing accident, the book reads scarcity, the drop model and the independent designer as the actual machinery of modern fashion, and treats the people queuing outside the shop as participants in a culture rather than as dupes of one.