Lyndsay Lonergan belongs to a thoroughly modern tradition of practical, how-to authorship, writing accessible guides that promise real results without the jargon. Her work sits across health and wellbeing, everyday performance and the nuts and bolts of building an audience online, always with the busy, time-poor listener firmly in mind.
What links her titles is a plain spoken, no-nonsense approach. These are not grand theoretical works but hands-on manuals, the kind you listen to with the intention of actually doing something differently afterwards. Whether the subject is your energy levels or your social media, the promise is the same: clear, science-minded steps that fit into an ordinary life.
In keeping with the independent, self-published spirit of this corner of the market, Lonergan lets the usefulness of her guidance speak for her, and her catalogue is best judged by how readily its advice can be put to work.