A title that opens with Dear is making a choice about address. Dear Future is written as a letter rather than a report, and that framing is the most telling thing our catalogue holds about how Ronee Hulk approaches technology.
Filed under technology, it takes a subject usually handled in forecasts and specifications and gives it a second person to talk to. The shift does something genuinely useful: questions about what machines will do become questions about what we will want, which is a far more interesting argument to sit inside.
The listener response has been unanimous so far, from a small but real group of reviewers. Early agreement is not proof of anything, but it is a good sign.