Introductory guides are harder to write than they look. The task is to make a difficult body of thought usable without flattening it, and a listener who arrives knowing nothing has to leave with something sturdier than a handful of catchphrases. Ruth Williams takes on Jung under exactly those terms, in a volume our catalogue lists simply as C. G. Jung, within The Basics, a line of primers built for precisely this job.
The shelf we file it on is health and wellbeing, which says something about how Jungian ideas travel now. Archetypes, the shadow, individuation and the collective unconscious left the consulting room long ago and turned up in therapy, in criticism, and in the ordinary vocabulary people use about themselves. A primer that treats them seriously rather than decoratively earns its keep.